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MSI’s Newly Designed C Series Notebooks – Which Marry Intel Next Gen Core Processing with Clutter Free Design – Arrive in North America

1303290018 63 MSI’s Newly Designed C Series Notebooks – Which Marry Intel Next Gen Core Processing with Clutter Free Design – Arrive in North AmericaApril 18, 2011 09:00 AM Eastern Daylight Time 

Refined Form Factor and new Features of MSI CX640 and CR640 Address Myriad of Mainstream Computing Needs

CITY OF INDUSTRY, Calif.–(BUSINESS WIRE)–MSI Computer Corp., a leading manufacturer of computer hardware products and solutions, today announced that it has begun shipping its mainstream CX640 and CR640 notebooks to online retailers in North America. These two 15.6” notebook units combine the Intel® Core™ i3-2310M Processor with the NVIDIA® GeForce® GT 520M with Optimus™ technology (the silver CX640-071US, MSRP $679.99) or the Intel HD 3000 Graphics (the black CR640-035US, MSRP $629.99) to deliver the power and performance you need for school or for work.

“we listen very carefully to our customers, and we know that anticipating and addressing their needs is critical to success in the PC industry”

to address the needs of mainstream notebook users, MSI offers 4GB system memory and 500GB hard drives in both models. Additionally, the elegantly designed PCs include a number of features, including:

  • Worry free one-touch back-up and restore with MSI’s Time Stamp technology. with just a touch of the Time Stamp button, your concerns about crashes, viruses, and data loss will become a thing of the past.
  • Butterfingers rejoice! MSI designers integrated extra hard drive protection by changing the position of the C Series hard drive to the middle of the chassis and surrounding it in a unique housing that helps protect your data from the occasional drop or shock.
  • in a hurry? the MSI CR640 and CX640 Fast Boot technology helps the unit power up approximately two times faster than standard notebooks.
  • Speed up your file transfers with USB 3.0. the new C Series laptops come equipped with two USB 3.0 ports that let you transfer files up to ten times faster than USB 2.0.
  • Automatic backlight adjustment tailors screen brightness by considering the lighting in your current surroundings, which helps manage power consumption and battery life.

“We listen very carefully to our customers, and we know that anticipating and addressing their needs is critical to success in the PC industry,” noted Andy Tung, vice president of sales for MSI US. “The CX640 and CR640 models deliver the standard elements people look for in a PC – performance, price, features and design – however, we also go a step further. These units incorporate features that respond to people’s real-life concerns: data backup, hard drive protection, etc. and we believe consumers will respond to this consideration.”

Specs for the CR640 and CX640 notebooks can be found here: msimobile.com/level2_productlist.aspx?id=100, and the units are available for purchase at B&H and J&R. For more information, please visit msimobile.com/.

About MSI

Founded in 1986, MSI manufactures and markets a wide array of consumer electronic products, from Notebook PC, All-in-One PC, to a variety of components including IPC, Server, Motherboard and Graphics Card. the company runs operations worldwide and employs approximately 14,000 people. MSI’s North American operating subsidiary is based in City of Industry, Calif.

MSI’s corporate commitment to innovation and style – as it relates to both technology and design, and as it’s applied to both components and the final computing device – supports its mission to meet the needs of consumers worldwide.

MSI’s products are sold in more than 120 countries, and there are more than 150 million motherboard products and 100 million graphics cards in the market worldwide. to learn more about MSI’s complete product lines, please visit: us.msi.com; for Notebook PCs visit msimobile.com. you may also connect with MSI on Facebook and Twitter.

Photos/Multimedia Gallery available: businesswire.com/cgi-bin/mmg.cgi?eid=6687187&lang=en

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